Foxy Originals - 1802 Words

Foxy Originals 1. Discuss the pros and cons to launching the Foxy brand in the U.S. Pros: Kluger and Orol had established strong Foxy jewelry market in Canada but it is getting saturated. By expanding into the United States Foxy would be able to avoid oversaturation of the Canadian market. The U.S. jewelry market was almost 10 times larger than the Canadian market which offers great opportunity for their product exposure. With this expansion, Kluger and Orol could expand their production as well as possibly begin developing new product lines. Foxy is currently experiencing a steady growth period in sales so expansion to a new market at this time would be a good way to capitalize on this growth. By expanding into the US Foxy could†¦show more content†¦Do the variable costs for both products (necklaces and earrings) differ between trade shows and sales rep strategies? Yes, the variable costs for both products differ between trade shows and sales rep strategies. Variable cost per order is greater in the sales rep strategy compared to that in the trade shows st rategy because of the added sales rep commission in the former strategy. The commission is 15% of the sale to the retailers. The sale price to the retailer is $17 for the necklace and $12 for the earrings. The increased variable cost would then be $2.55 and $1.80, respectively, when compared to the trade show strategy. 6. Calculate the variable costs per order received at a trade show and the variable costs per order received through a sales rep. Variable Costs | Trade shows | Sales rep strategy | per necklace | | $ 8.05 | | $ 8.05 | | per earring pair | $ 5.50 | | $ 5.50 | | Production costs per order | $ 267.25 | | $ 267.25 | | Shipping per order | $ 15.00 | | $ 15.00 | | Sales rep.Show MoreRelatedFoxy Originals Essay1750 Words   |  7 PagesFoxy Originals Team 1: Van-de-lay Industries Ruwanthi Herath, Manasa Varalakshmi, Gabriela Chassagne, James McDougall, Aaron Layden Executive Summary Foxy Originals hopes to gain successful market entry into the United States within six months. The U.S. market is significantly larger than the Canadian market that Foxy currently operates in and has substantially less brand loyalty and demand for classic jewelry. Foxy’s two potential methods of market entry are: (1) Tour their products at tenRead MoreFoxy Originals expansion into the U.S. market Essay1867 Words   |  8 Pages 3/19/2014 Case Study | center3962291Foxy Originals Expansion into The U.S. Market Contents TOC \o 1-3 \h \z \u Executive Summary: PAGEREF _Toc382852169 \h 3Problem statement PAGEREF _Toc382852170 \h 4Analysis PAGEREF _Toc382852171 \h 4Impact Analysis PAGEREF _Toc382852172 \h 5Criteria for an Effective Solution PAGEREF _Toc382852173 \h 5Evaluation of Alternatives PAGEREF _Toc382852174 \h 5Recommendation PAGEREF _Toc382852175 \h 6Action Plan PAGEREF _Toc382852176 \h 7Appendix A PAGEREFRead MoreFoxy Originals - Expansion Into the U.S. Market Essay1737 Words   |  7 PagesFoxy Originals 1. Discuss the pros and cons to launching the Foxy brand in the United States. To determine the pros and cons, we conducted a SWOT analysis: S(trengths) – Foxy Originals has saturated the Canadian market, which presents an opportunity for growth. The two owners have extensive experience in designing jewelry, having done so since they were in high school. They’re good at what they do and have had time to perfect their trade. They also have a firm grasp of who their targetRead MoreWhatever789 Words   |  4 PagesFoxy Originals Introduction Foxy Originals, a Canadian company was founded in 1998 by Kluger and Orol. The company was focusing on designing and initially selling jewelries and acquaintances on campus while the partners were attending college. Later on, Foxy targeted her customers to retail stores. Due to the partners’ hard work, Foxy nearly doubled her revenue every year in the first three-year operation. Now Foxy has successfully sold her product lines to every retailer in Canada and handledRead MoreFoxy Case Study1129 Words   |  5 Pagesand cons to launching the foxy brand in the United States. Pros | Cons | U.S. market is 10 times larger than Canada. With right business model and price, foxy would gain additional revenue and profit. The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image. | U.S market is different in terms of tastes for jewellery. American preferred the latest trend regardless of the product’s origin. It might take foxy some time to adapt to differentRead MoreFoxys Original2060 Words   |  9 Pages1. Discuss the pros and cons to launching the Foxy brand in the United States. PROS: Launching the Foxy brand in the United States would be beneficial to the company because of the sheer size of the market. In comparison to the Canadian market, the U.S market is much larger and includes a larger number of consumers. In addition, those consumers are very interested in attaining nice but affordable products. American consumer culture is concerned with seeking out the lowest-cost, highest-qualityRead MoreFormal And Informal Dance At Hip Hop1090 Words   |  5 Pagestwo dance styles often get blended and grouped into â€Å"hip hop. â€Å"As the dance form went on to evolve many dancers retained the original styles to show respective of each region, while other artists brought not only many different styles of hip hop dancing, but also additional dancing styles such as swing. This kind of changed the dance moves but still again stayed original. Now and days hip hop is a dance form that is also practiced on stage. While the roots of hip hop dancing were group based andRead More Difficulities in the Play A Raisin in the Sun by Lorraine Hansberry1383 Words   |  6 Pagesthey always stick to it because there is usually a way to get around most things. Another way that they are discriminated against is prices for the necessary items needed in life. As Margaret B. Wilkerson points out in her introduction to the original screen play, there is a scene where Mama stops to buy fruit at the local market, but is angered by the ?flippant and disrespectful white clerk as well as the poor quality and high price of fruit that, as she says, ?was at the Last Supper (p. xxxii)Read More1. Calculate the revised product costs for the four pens, based on the activity information collected by Dempsey935 Words   |  4 Pagescase with another student. Purchase and read the Harvard Business School Case: Classic Pen Company: Developing an ABC Model located at the following link: https://cb.hbsp.harvard.edu/cbmp/access/27312446. (Note: The last case for the course, Foxy Originals is also contained in this course pack and should also be purchased for your final case). After reading the case, perform the following: 1. Calculate the revised product costs for the four pens, based on the activity information collected byRead MoreThe Life of Robert Lewis: Method or Madness?792 Words   |  3 PagesTheatre and Actors Studio, along with his other workshop, teaching and acting endeavors. From 1931 to 1941, Robert Lewis acted for the Group Theatre, a theatre created by Lee Strasberg, Harold Clurman, and Cheryl Crawford. He served as one of the original members of the company. Lewis appeared in many of their plays during this decade. The Group Theatre worked under the principles of Konstantin Stanislavski and Eugene Vakhtangov. After the ultimate collapse of the Group Theatre, these ideas carried